On this episode of the Garlic Marketing Show, Michael Rosbrook, a direct response marketing expert, shares his insights on successful marketing strategies in this YouTube video. Michael emphasizes the importance of optimizing a Google Business Profile, as well as direct mail based on the IRS's PTIN database every month and the importance of teams answering the phone quickly and following up consistently. He grew his successful, multi-million dollar tax resolution practice by constantly marketing through Facebook and YouTube ads, direct mail, and content marketing.
Michael's strategy to acquire new clients was to go negative in spending if necessary, as long as he knew the lifetime value of each client and their ascension ladder. Discover the importance of having an understanding of cost per lead, cost per acquisition, and lifetime value, never taking your foot off the gas pedal, utilizing direct mail (3 times), optimizing referral sources, and learning the business of tax resolution.
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