Only 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can't control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your business through your marketing and messaging? First, talk to your customers like people. Appeal to them on a higher and more universal level than a simple transaction: humans have needs, insecurities, pressures, and aspirations. Address them.
"Your customer is not a moron. She is your wife." -David Ogilvy, 1955.
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