Read Dani Fava's article on TD Ameritrade Institutional: Every advisor should have a podcast
ICYMI: Check out my interview with Dani on Beetle Moment Marketing Podcast to find out what works when it comes to Alexa Skills for businesses: TD Ameritrade Alexa Skills: Brevity, Levity, and Familiarity - Dani Fava
The advisory business is probably one of the last businesses on earth that relies mainly on referrals. And, a referral is hard to come by. But, recommending a podcast is easy. I have recommended several advisor podcasts to friends and family. And, I've tweeted about several podcasts. To me, recommending a podcast is a soft referral. And, listening to a podcast is a soft interview. Having your voice available to the public can be a good thing. -Dani Fava
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