We talk to Topo Athletic founder, Tony Post, about serving as the CEO of Vibram USA; founding Topo Athletic; minimalist and maximalist shoes; Topo’s design philosophy and process; and more.
TOPICS & TIMES:
- Moving to Boston, working for Rockport (1:15)
- Were you always into running gear? (5:20)
- “Craftsmanship” in the running shoe industry (7:47)
- The decision to start your own shoe company (10:21)
- Vibram and the “Born to Run” affect? (14:19)
- The minimalist movement (21:10)
- Where is there consensus on shoe design? (31:20)
- What is Topo’s approach to fit? (35:55)
- What differentiates Topo Athletic? (40:49)
- Topo’s trajectory (44:20)
- Which Topo shoes are you running in the most? (46:51)
- New Topo products? (52:16)
- What’s the best question I haven’t asked you? (58:47)
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