HSAY 008 - Melvin Alston | Competitive Body Builder | Sponsored Athlete | Inspiration
Background:
“I either want to hold steady or move forward, but I’m not going backwards”
Melvin Alston is an NPC National Level Bodybuilder and also the V.P. of The MooreMuscle Corporation. Melvin started competing as bodybuilder at the age of 17 and has not stopped since. He has won numerous bodybuilding shows and is currently fighting for his IFBB Professional Card. Melvin is a talented businessman and an even better leader. Every employee of MooreMuscle feels as if they are part of a family and that credit goes to Melvin. Melvin lives with his beautiful wife and has 3 teenage children.
Highlights:
- Melvin was born and raised in Michigan
- Got into sports at a young age, started playing football and was lead to weightlifting and working out
- Received a football scholarship and had a great career but stopped due to injuries
- Joined a YMCA and was encouraged to perform in bodybuilding competitions; did his first one at 17
- Moved to Las Vegas and majored in Physical Therapy and Sports Medicine, while working at a gym as a trainer
- Got a job with company, nth Degree, managing trade shows, exhibits, and events
- Worked on tradeshow floors at convention centers in Las Vegas
- Every industry that you can think of has a convention or an expo where the companies come together
- Melvin’s company services these clients and their needs at these events
- Worked his way up from casual laborer to project manager to city-wide manager
- Happy to work for a company that encourages working your way up
- Still able to keep up with his bodybuilding career
- "Either give 100 percent or doesn’t do it"
- Took a break from bodybuilding because he couldn’t dedicate all of his time to it, but eventually made a successful comeback (in 2006)
- At national level shows, he competed against 1000 to 1500 other competitors
- Only 15 make the finals and Melvin was one of them!
- Placed 14th one year, 9th the next, 5th the year after, and 2nd last year in a national show
- Constantly trying improve and come out better than the last show; as long as he does that he’s happy with any placement
- Are you a better version of yourself today then you were yesterday?
- I either want to hold steady or move forward, but I’m not going backwards”
- First social media platform he used was Facebook, though was reluctant in using it at first
- Signed a contract to be a sponsored athlete and that influenced his decision to join social media (Moore Muscle)
- He also wanted to share with people his story and his journey
- Social media naturally evolved to be a branding tool for Melvin
- His operates all of his social media and content on his own, didn’t have anyone guide him
- He didn’t realize the impact he was having on other people’s life until receiving positive feedback from followers on social media
- Helped him realize how powerful social media is as a tool to help connect with people in order to help them achieve their own goals/inspire them
- Posts the messages he wants to post without thinking about how many likes it will receive
- Stays true and honest to himself when posting; share’s what he wants to share regardless of the feedback
- You should be able to express what you want
- People can definitely get caught up in social media
- He only really does Facebook and Instagram (No twitter or snapchat yet)
- Wakes up and spends the first hour doing his social media work
- His time set aside in the morning is the only time he really spends on social media; very disciplined person
- Don’t make it an all day thing (social media)
- Do your best to schedule out time for social media use and limit it
- Find a slot of time that you can allot for it and set it aside, then you’ll be more productive the rest of the day
- Can be a distraction and a barrier for the rest of your life; setting apart time helps counteract this
Connect:
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