Companies now are spending millions of dollars a month on marketing. Last year, digital spending overtook TV, radio, and print. In this fast-paced world, people prefer watching a video than reading an article or an instruction manual, so in order to keep up with your competition, you have to get creative.
Video really makes it more interesting and attracts more attention. The good news is, you don’t need to have high-end production equipment – you can make really good video ads on your iPhone – but instead, it’s more important to invest in great copywriters to catch people’s eyes.
In today’s episode, I talk with Travis about the future of ad-making and where it is best to put your marketing money in, for a profitable ROI.
Travis Chambers is the founder of Chamber Media, a 30 person growth and video agency that tripled the revenue of four multi-million dollar D2C companies in the last 2 years, using quantitative creative, producing and testing modular video content and using it to scale revenue through social ad spends. He’s a Forbes 30 Under 30 lister, has been featured in Inc., Entrepreneur, and AdWeek, and has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation.
So, listen to Episode 219 of Becoming Your Best, to learn the tricks you can use to figure out what kind of ads you can create for your company, regardless of your inventory runway.
Questions I ask:
In this episode, you will learn:
Connect with Travis:
Becoming Your Best Resources:
Hosted on Acast. See acast.com/privacy for more information.
