How many emails and text messages do you write in a day? And how good are you at communicating exactly what you want, including your emotions and your tone?
We’ve all gotten used to this digital environment that for the past few decades allowed us to easily communicate and connect with people all over the world. LinkedIn messages, emails, text messages, Slack messages, you name it! All of these are convenient and have dramatically improved our productivity.
Although all these communication channels prove to be helpful in our day-to-day life, they have a major downside as well. With all this digital anonymity - where we’re hiding behind some written words - and especially in the last couple of decades with the rise in powerful and inexpensive automation tools, we’ve begun to lose the human touch.
Luckily, our guest today and BombBomb, the company he works for, are coming up with a solution to rehumanize our businesses and our online relationships. What they’ve been proposing for a decade now in their growing community, is to replace some of our plain, typed-out text with simple, personal video messages. It’s more satisfying and more effective for us, and people feel as if they know us before they even meet us.
Ethan Beute is Chief Evangelist at BombBomb, co-author of the book ‘Rehumanize Your Business’, and host of the Customer Experience Podcast. Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs.
Listen to Episode 252 of Becoming Your Best, to learn all about the relationship through video approach and how it can help you boost your sales, make lifelong connections with your clients, as well as the invaluable support videos can offer in your relationships with your employees or friends.
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