Lately there has been a sort of push back and people going back to retail as the online experience has been a bit shady – we don’t really trust it as much as we trust our local retailers.
2020 may be the year of Online to Offline (O2O).
Listen to the entire mini-brief here on the Amazon Alexa Platform. Want to listen daily on your new Amazon Alexa or Echo device? Ask Amazon to enable "Marketing Residency as a flash-briefing. Or use this link to enable it on your computer now:
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