Lot's of time and effort develops marketing launches. Are you documenting the successful and the not-so-successful moves made durnig the launch? Gathering all the information gives you better insight for the next time. I suggest holding a meeting at your offices where people can grab information from their desks or use laptops and you also have the ability to write on large display boards. Seeing how your project played out with the various team members and the issues that might have slowed the team down might give you insight to fix these snags in the company so all future launches are improved.
This Marketing Residency mini-brief is just a quick thought about marketing management practices after an event. I always review to see how things could have been better. And when your staff gets promotions out of your department - you'll have a written document detailing their launch protocol ready to give to your next marketing intern or team member.
Best of luck with all your launches this year!
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Have a great week - Jan
[also - catch this mini-brief daily with Google podcasts here: http://bit.ly/GooglePodMR
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