Are your Google PPC written with the most persuasive language? Would it compel me to click? Can you write good marketing coy without sliding into the old 1974 phrase "call here to learn more" - wow you just wasted valuable characters. You are persuading them that you have something they need. Just TELLING them to click is so old school passaive - dated. don't do it! Listen in
When interviewing people to handle your account, can you give them a chance to write 3 ads just to see what comes off the top of their head? Hopeflly they have researched your company. If they can't sit down in 5 minutes and get some copy written dow fast - please look at another candidate!
More tomorrow from Jan Rossi, Marketing Residency.
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