Don't let too much time go by without updating and brightening up your profile and cover images. A picture with no words, questions, domain name or other important information is a problem.
At a quick glance I should know who you are just by seeing the graphics!
Marketing strategies are good, but if you are sending people to your social media pages that are empty and not full of information - that's wasted money spent on advertising.
It doesn't take much. Pull writing from your website. Always end the profile and cover posts with links to send people to your website and get them off the social platform.
Be strategic - and get them to follow your page, your advice so you can continue to market to them later.
More information from Jan Rossi at JanRossi.com
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