Lots of great information was revealed from the Google Marketing Live session last week. I will try to quickly put it all together for you in 3 mini-briefs. Today it's all about Choice, Transparency and Control - 3 things consumers require. We cannot miss one of these steps. As marketers this is very important information. The new ad tools Google has announced all fit in this philosophy - we should do our part and keep the privacy of our customers in consideration at every turn.
Having privacy pages on all websites will be key to ranking factors based on this emphasis. Make sure you have that in place on your website right now.
More marketing information at JanRossi.com
Find this mini-brief in the Google Podcast app here: http://bit.ly/GooglePodMR
on Amazon Alexa as well here: http://bit.ly/GooglePodMR
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