Don’t keep showing your customers the inventory from last fall. Clear it out. Dump it on an account you have online (that is not connected with your store by the way) and bring in something fresh and new.
It will only happen if you actual make it to a great retail show. Put it in your budget and go on a great buying trip. Yo should have some cash after the Christmas season - put it to good use and keep traffic flowing into your doors with fresh new items for sale.
thanks for listening to Jan Rossi of Marketing Residency. More tomorrow!
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