We shift and change our marketing materials, words, colors, and more to make our brand pleasing to all potential market segments. You might just be targeting one narrow demographic group right now, but in the near future there may be a gender fluid group that responds to your products and services. Are you going to back pedal and make a hard right trying to change your tone and marketing to welcome this "new" group to your business - or why not make those subtle changes now to be inclusive today? You can make subtle changes in ads to segmented groups - it might be a good idea to tighten up wording for all ads.
Listen in and make some changes today!
I posted the written words on my website here: https://janrossi.com/gender-fluidity-marketing/
Listen to other Marketing Residency mini-briefs here on Pippa.
Have a great week! - Jan
Hosted on Acast. See acast.com/privacy for more information.