Smart marketers going into the holiday season know there is a short window from interest to hitting that buy button. You’ve got to use a bit more ad repetitions and tell stories in these short ads so your potential customers are eager to hear more from your brand. Then they feel comfortable and buy.
Ads should be simple and all social channels to send folks to mobile friendly pages with new offers to encourage people to complete the check out process.
Remember that mobile is used multiple times a day and this is where you’ll have the biggest impact to reach people. Stay on point and focus on mobile for this upcoming holiday.
Thank you for listening to Marketing Residency here on Alexa. You can also find this mini-brief on the Google Podcasts and Google Play apps.
Have a great weekend. More tomorrow from me – Jan Rossi of JanRossi.com
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