You've heard the famous line "Don't look back you're not going that way." right? Well people will always argue that you have to analyze your past data in order to know what is working in order to maximize the strategies that are spot on - crushing it with engagements (shares, comments) and this is a good thing.
What is not such a good thing is comparing your business with other competitors ALL THE TIME. For some reason there are businesses that will not venture out and try something new unless someone else does it first.
This is really too cautionary. Be bold. Innovate.
Listen in - maybe I've inspired you to go down a new creative path this morning. Good luck!
The same old tactics are just so tired and boring - be new - be fresh! That's why you like marketing right? Remember that!
More great info at JanRossi.com
Find my podcasts on the Google Podcast app and Google Play Music app as well. Search on "Marketing Residency."
more tomorrow! - Jan
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