Please tighten up the way Gift Certificates are sold and tracked in your small business. Oh, you don't track them? How do you know if there is fraud occurring? Who sold each gift certificate? How is it tracked? Do you know how many are outstanding? It's important. This is a big ripoff area that is easy to recreate. Tighten it up! Protect that bottom line! More from Jan Rossi at JanRossi.com Thank you for listening to Marketing Residency - more tomorrow.
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