Let’s say your company is launching a new product. Senior Marketing Management has been involved, but not whole departments. This new product must hit the ground running because Christmas sales are near and you don’t want any potential problems to derail the upward momentum of the new product excitement an sales.
Who would you pick in your department to lead on Social Media? The same people that shine now? Have you hired new people that are eager to show their marketing creativity and might feel over shadowed?
Don’t let your emotions get in the way.
Give them each a test - complete at the same time.
Listen to the whole episode and get a quiz going for your department!
More at JanRossi.com
Thanks for listening to Marketing Residency on Amazon Alexa!
Hosted on Acast. See acast.com/privacy for more information.