If you handle logistics with your company you know that one false move can tank an order – and it is usually shipping. If you set everyone’s expectations correctly – there are way less problems.
Give adequate lead times for shipping, provide actual phone numbers where your customers can get a real person to talk to and sort things out – these are the simplest ways to build trust with your brand – listening to customers queries and solving problems.
Be the company that knows where things are and can fix logistics problems fast. Make it turn into a great feature of doing business with you over a competitor. Deliver on time. People will pay more for that satisfaction of knowing their item is on its way. Don’t give them more to do – let the responsibility rest on your logistics shipping team in tangent with customer service. I would use this as a great marketing edge.
Good luck with outfitting those dorm rooms!
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More tomorrow! - Jan
[music credit: Handle with Care - The Traveling Wilburys]
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