You may see your business as just a normal business, but remember, to a fan or follower there is always a glimmer of intrigue about what happens behind the scenes. Why not Peel back the curtain just a little bit and they’ll feel much more connected to you as a brand.
Brands that connect on an emotional level receive 200 percent more word of mouth marketing from their customers.
New item in the shop? Tell us a story about how it was created – what problems is it solving?
Did your company get recognized in a major magazine as top items to pack for a round the world trip? Give us the link?
And how would you know about that article? Sometimes the author tells you or the magazine. And many times you know because you have GOOGLE ALERTS set up on your brand name and your product names so any time they are mentioned - you get notified.
Need to know more about google alerts? Listen in to my mini-brief from http://bit.ly/GOGALERT
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