Staying quiet during stressful times in your community is key. I'm talking specificlly about your business - your brand. Posting things personally is fine, but really hesitate to post anything with your brand unless you feel it will be understood. In times of high emotional stress, like this recent Boulder shooting, sometimes it is best for your brand to stay silent. It's your call of course - but really hesitate to jump into conversations with your business account.
More about marketing from Jan Rossi tomorrow. Stay tuned.
Hosted on Acast. See acast.com/privacy for more information.
