Hey - here's the full text of this one!
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Each time you pop into your Google Analytics account you should have at least one “ah ha” moment.
What I mean is that you notice that an article you wrote 4 months ago has gained way more traction – and you notice all this traffic came from another link – someone recommended your blog and it is being discovered.
NOW what do you do?
You edit that post and put in things that will drive that traffic to other pages that you have.
You add a thorough biography of the writer at the end and include links to other articles that person has written on your website – maybe they like the author.
You add other links within the first two paragraphs that showcase similar products an or accessories to the product being mentioned in the article.
In other words – you BEEF IT UP a TAD.
The power of Google Analytics is (1) knowing where the action and traffic is occurring and then (2) doing something about it to maximize your ability to connect with a fan and have them buy your items or join a newsletter – gaining their email address.
All the notices of tools really just overwhelms people. Learn how to make things happen by following me – Jan Rossi of Marketing Residency. Learn and grow with marketing tactics easy to understand. Bye for now – more tomorrow
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