You can run your social media accounts using someone in your office that raises their hand at a meeting saying they know how to post on Twitter and Facebook – but I’d also have them enrolled in a course to help them up that learning curve so they don’t make mistakes on social media. It’s good to have an internal person on these platforms as the information is current and they can take real in-house photos that have impact.
Find the person eager to learn more and fine-tune their existing knowledge. These are people who are committed to your business and want to help you grow it with great marketing outreach.
Seth Godin reminds us to have a remarkable offer, product or service. Remember to train your employees so they come up with unique strategies that set you apart from everyone else.
More great marketing ideas from Jan at JanRossi.com
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