If visitors go to your website and see way out dated reviews they think (1) You are out of business. (2) Things are not going so great now, hence no recent reviews or (3) Changes in the company means things have gone down hill. - they just start thinking that "uh oh" stuff in their heads.
Impress your website visitors with recent reviews! Go back to Yelp, Google Reviews, Angie's List and other places and take screen shots if you must - or embed the reviews with a link. Some folks would rather you stay on their site so they screen shot them - that's what I used to do for clients. We would switch them out every 6 months or so to keep them fresh. Now your company might have their own review system. Unfortunately you can "feature" certain reviews tha come up first. In this case grab the most recent excellent review and change up the "featured" review. People notice these types of change ups on your site.
It's an important marketing clue to potential new customers that you can be trusted to provide the solution they seek. And oftentimes it allows folks to praise your customer service area, your packaging and your delivery timeliness. All this is great "good will" with your fans.
Time to update your reviews!
This marketing tip is from online marketing instructor Jan Rossi of JanRossi.com . Listen to my Marketing Residency mini-brief news story on the Amazon Alexa system. Have an Alexa? Enable this show here.
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