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Description

By the time he was in his mid-20s, Adam Miller had already founded threebike companies — Borealis Fat Bikes, Why Cycles, and Revel Bikes. It’s a pretty wild backstory, and Adam sat down with us in Blister HQ to spell it all out like he never has before.

We talk about growing up in Alaska, starting — and running — his first bike company as a 21 year old college kid; selling that same company and going on to found Why Cycles and Revel; and what makes Revel bikes different and, what he believes makes them better.

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