"Life's Cool". At least that's the tagline for San Diego County's most well known magazine & lifestyle brand - PACIFIC. And we got to sit down with the Founder & (former) Editor In Chief - David Perloff. Though the brand he started from scratch is the epitome of Southern California living, the journey of getting there was far from. David took us deep into the weeds with the many ups & downs of his business, and how it ultimately led him to the incredible position he's in today, personally & professionally.
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