For this fourth episode we met with Michael Lam from Advanced Denim during Denim Premiere Vision trade show in Milan. Established in 1987, ADVANCE DENIM has been the first denim mill in China and one of the most innovative leader in the denim industry for over 30 years.
CONTENT & TO FIND YOUR WAY IN THE EPISODE
00:50 Michael presents himself and Advanced Denim
01:50 What does sustainable fashion means according to Michael
03:30 What is the difference between sustainable and conventional fabric
05:20 What is the difference between natural and chemical dying process
06:20 The product sAdvanced Denim is presenting at Denim Première Vision
08:00 Does every products are sustainable at Advanced Denim
08:40 Can we feel the difference between recycled and virgin material, Michael favorite material
11:30 How can the fashion industrie accelerates its sustainable revolution
14:48 What are the biggest challenges of Advanced Denim in the coming years
15:50 What are the results of Advanced Denim sustainable strategy
17:00 What does Advanced Denim outsource, how they make sure they respect human and nature
18:00 What does Michael want to close the door to
19:15 What does he look at to get inspired
20:10 The last piece of clothing he bought
QUOTE
In sustainable fashion there is « sustainable » and « fashion » . It has to be on trend, with nice material. Sustainable concept cannot sale. It has to be combined together
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