Bruce Waynne of Midi Mafia joins us to discuss his journey through the music industry. Bruce grew up in the Bronx, slinging mixtapes and CD’s in his local neighborhood, and his experiences creating music helped propel him to heights he couldn’t imagine as a young man. He is a golden example of how your network can help you grow. In this first installment, we get to learn how Bruce’s connections were instrumental in getting him in front of and comfortable with the right people, while priming him for an explosive career.
Take a listen, we hope you enjoy hearing Part 1 of the saga of Bruce Waynne.
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Show Notes
1:00Bruce on Entrepreneurs
2:10“Thief in the Night”, “Us”, and Hip Hop in the 90’s
7:00Bruce’s first investment, the good and the bad
11:00Bruce’s departure from “Us”
13:10Expanding his skills, and learning about Producing
15:50How the connections began to connect
17:55The marriage of work ethic and relationships- Meeting Tony Perez
24:43David Swift and Bruce Waynne, the birth of Midi Mafia
27:0250 Cent and 21 Questions
29:10Scott Belcher and learning the music business
31:30Bruce and Swift working with artists
32:26Quote from Swift
36:00Bruce and Swift: A case study in how to be partners
37:38Becoming A&R’s and growing in the business
40:58Pivoting when things change, moving from Electric to Atlantic
43:12The merger and hitting walls
43:50Stepping into the R&B world
45:26Making R&B at a higher level and going to Los Angeles
47:03American Idol, and becoming a larger business
49:20Starting working with Independent Artists
51:50Working out of Glen Ballard’s studio house and creating an environment for creativity
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