Joining us this week is podcaster, producer, marketer, and all-around music industry wiz, Johnny Dwinell. Johnny started out as a musician, performing in hair metal bands, but he pivoted to focus more on business and marketing side, developing artists through his own company.
Today, he is not only a co-host on The CLIMB podcast, but he also runs Daredevil Production, where he helps artists with their digital marketing. He has worked with multi-platinum artists like Collin Raye, Tracy Lawrence, Ty Herndon, and more.
Johnny joins us to discuss the state of the industry, and how the landscape is evolving, on this episode of The Big Break.
Show Notes
1:17Where are you joining us from today?
3:40How have you been managing with Covid-19?
5:20The impact of digital marketing
6:55Who exactly are the artists that you’re working with?
10:39You started off as an artist correct?
12:50Neil Diamond, and getting hooked on music
14:24When was your first band?
16:23Opening for Hericane Alice
18:08Recording the first album
19:18Bud Snyder and The Allman Brothers
23:00Recording and mixing the record, and getting bumped
27:32What ended up happening with the band?
28:50Getting started on the business side
30:20Nashville, Tennessee
33:00Sales, and the power of ‘The List’
37:20When did you decide to get back into music?
41:42What are artists focusing too much on, and not enough on?
44:20Appetite for Destruction, by Guns & Roses
45:30How much do you need to educate your clients today about the power of marketing?
46:23Adjusting to the interruption of the internet
47:17The crystal ball of Hollywood
50:00The attention economy
55:00You need to know that you need the data, and what to do with it
56:30We keep coming back to funding- are there more options or danger in funding options?
60:14“The middle class is arriving in the music industry”
61:20How to help the other 80%
62:30The C.L.I.M.B.
65:55Johnny’s Free informational download
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