Marcas Harris treats his music career like a business.
Music for marcas started as battle-rapping in the lunchroom in high school. After gaining recognition in the battle-rap scene under the name “Bullet”, Marcas began to book shows around his hometown of Chicago. When his performances began to generate some money, and he decided to take his music to the next level.
He rebranded his unique sound and style under the name Mr. Robotic, and began building the foundation for a business. Today, Mr. Robotic has had hundreds of sync placements in popular shows like The Jersey Shore, Black Lightning, I Feel Bad, and more.
We sit down with Mr. Robotic today to hear about his growth from battle-rapper, to producer and entrepreneur on this episode of The Big Break
Follow Mr. Robotic on Instagram and Twitter
Check out Mr. Robotic’s Website and Merchandise
Show Notes
1:33Growing Up in Chicago and getting into music
4:20Performing on the Sunkist truck
5:05Changing schools and practicing rap battling, and thinking about college
6:20Columbia College in Chicago
8:30Winning studio time in a rap battle
9:45“If you do not have any money to do music, don’t do it.”
10:57Funding the business of your music career
12:15Making club songs and using Myspace
13:30Starting to get booked and making money for performing
16:00Starting to see the industry landscape change
18:05Getting a publicist
19:09After college
20:34Getting his first sync placement
21:30Branding Mr. Robotic
24:05Watch the Club Go
27:11Getting connected to pluggers and figuring out splits
29:23Were you surprised at the response from your sync placements?
33:18How did you make yourself findable?
35:06Using sync placements to get discovered
37:40How has streaming from your perspective changed the game?
39:26“How do I make my music make money, so I can continue making music?”
41:18How do people respond when you tell them music is more about sales?
45:56Thinking about your songs as the product
47:34Learning from the billboards, and learning why songs become hits
50:14Having more than one product to sell and multiple streams of income
52:17“Focus on building the foundation of the business”
53:30What are your goals looking like for the coming years?
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