Jamie Sanderson, better known as Sermstyle, grew up in Newcastle in Northern England. He started off as a hip hop producer, but as he networked and grew his following on Twitter he developed a fascination for Pop music and the global influence it has. He would spend hours and hours studying pop songs until eventually his dedication paid off, and he got connected with the Artist Partner Group. This ultimately lead to the creation of his first smash hit “Timber” by Pitbull featuring Kesha. He’s gone on to put his name on many more world-sweeping songs.
Jamie joins us today on The Big Break to talk about his evolution as the music producer “Sermstyle.”
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Serm’s Twitter
Show Notes
2:24When did you realize you wanted to make a living making music?
4:10What were you doing in music to get started?
5:00Newcastle, UK
5:55Did you ever entertain the idea of becoming a recording artist yourself?
7:05Graduating from Newcastle University and what’s next
8:01Using Twitter
9:39Do you remember the first big person you connected with on Twitter?
11:50Networking through the internet
12:45Making mixtapes
13:13“Still Blazin” with Wiz Khalifa, and the snowball of placements
15:09What advice do you have for music creators trying to cut through the noise?
16:55“Don’t be too precious”
18:10Independent placement middlemen
20:18PMP Worldwide
20:52Mike Caren
21:50Katy Perry’s “I Kissed a Girl” and getting interested in Pop music
22:40Dr. Luke
23:11Studying Pop
24:24Who was your “Dr. Dre” of Pop?
25:30The Detroit of England
26:38Working at a studio in London
27:45Struggling while focusing on Pop
29:07Aton from Warner and Ben Maddahi
31:53Returning to Newcastle, and working for Ben and Mike
32:20Receiving a deal with APG
32:42What was the first big thing you did with APG?
34:10Meeting everyone in LA and making “Timber”
37:12How did your professional life change after your publishing deal?
37:55Deciding to move to LA
38:48What advice would you give to an artist who is talking to a publisher who seems interested?
41:06So what happens after “Timber”?
47:02How do you keep the momentum going?
48:59If you had to give advice to yourself ten years ago, what advice would you give?
50:40What would you say the fundamentals should be for an aspiring songwriter?
51:41Are you working with any of the younger writers at APG?
53:02 Summing it all up
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