This one’s about: The attitude adjusting powers of Woodford Reserve, the party scene in airport terminals, and moments of clarity in a P.F. Chang’s. What’s the ROI of a smile? How can anticipation and spontaneity take your brand from respected to preferred? Today, Steve and Emily discuss how the smallest moments can have the biggest impact.
Resources mentioned in this episode:
The Culture Blueprint by Robert Richman
Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
How I Built This with Guy Raz | Zappos: Tony Hsieh
The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni
Ideas to get you started on some little things:
Personalization
Anticipation
Familiarity
Empathy
Complimentary goods/services
Establishing trust
Hosted on Acast. See acast.com/privacy for more information.