Today's guest: Andrew Myers
Andrew began in sales and marketing at 16 years old selling toys door to door and eventually stumbled into the world of selling cars at staffed event sales all over the country. Both jobs required a keen understanding of short, succinct, powerful sales language that worked more often than not! In 2008, he explored a passion for making videos and successfully started a nationally recognized custom video studio with his brother in the heart of Seattle that was focused on the Automotive Industry and creating strong sales-optimized videos. What’s Next Media was later purchased by an automotive advertising company.
His second venture was systematically built to address all the problems he encountered in the large agency setting and doubled down to be an even more video-centric organization. He focused on using a series of video ads in concert with each other to digitally mimic the naturally more conversational sales process, rather than just producing “one-off” offer announcement type ads. The new idea helps small business owners build a system for their brand’s prospects where they are consistently seeing the right ad, served at the right time, with the right messaging to influence and engage anywhere in the purchase journey.
While training clients and their staff, Andrew began teaching across the country the skills needed for business people to create their own ad content he uses in-house to populate the ads his agency creates. Providing quality training and removing this large barrier for both salespeople and organizations to create or obtain quality video content was key to finding success.
On this episode:
On this episode, Amber is joined by marketing & sales professional Andrew Myers for a conversation on evolving as an entrepreneur, making the tough decisions along the way, and learning how to deal with "No."
Tweetable Quotes:
"The more I talk to people who have a background in door to door sales, the more I feel sad that I don't. The skills you develop from that experience has proven consistent in successful people I've met." -Amber Fuhriman
"Entrepreneurism wasn't really a part of my world growing up. The discovery of it existing as an option was like an escape." -Andrew Myers
"Sales has never been about the ability to close every customer. It's much more about the ability to fill your pipeline." -Andrew Myers
"The moment you realize that people are just going to show up because you built something... is the moment you start respecting the art of sales." -Amber Fuhriman
Andrew Myers:
https://www.parachutevideoads.com
https://www.littlevideosbigresults.com
https://www.facebook.com/Emerstan
https://twitter.com/THEemerstan
If you are interested in connecting with Amber, send an email to amber@amberfuhriman.com.
Connect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group: http://bit.ly/2MuWn53
Schedule a connection call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05
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