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In this episode we talk to Richard Martin, president of Alcera Consulting in Montreal, Canada.

Alcera is a strategic advisory firm specializing in exploiting change to build individual and organizational resilience, ensuring market dominance and excellence in public governance.

Richard spent almost 26 years in the Canadian military, of which 20 years as an Infantry Officer including operational command in Bosnia and staff appointments in Kuwait, national headquarters, and the Directorate of Army Training.

He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles.

He is also the developer of Worldview Warfare and Strategic Epistemology, a groundbreaking methodology that focuses on understanding beliefs, values, and strategy in a world of conflict, competition, and cooperation.

This conversation was recorded on 24th February 2025 to mark the third anniversary of Russia's full-scale invasion of Ukraine.


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