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In this episode of the Interlinks podcast I talk to Keith Smith, President and CEO of Vonco Products, LLC located in Trevor Wisconsin in US. Vonco is a contract manufacturing company or CMO operating in the strategically critical medical devices sector with signicant business both inside and outside the US.

Keith is an industrial engineer by profession and an entrepreneur by vocation with 25 years of industry experience with a fascinating story of learning and adaptation, some of it through pain and disappointment, to tell. He acquired Vonco in 2012 having had a life’s dream to own his own company.

Prior to this and from 2005 Keith was General Manager of Carbonless Rolls and Security Papers for Appleton Papers, the largest division of that $1BN paper company.

Keith also helps other aspiring entrepreneurs, through one-on-one coaching, to reconcile some of the competing challenges that the entrepreneurial life presents to people and he contrasts what he calls the Path of Force with the Path of Power which we will explore with him in our conversation today together with his insights into some of the challenges and opportunities facing exporting manufacturers in the US today.


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