Ed Couchman, the UK General Manager for Snap Inc, joins us to talk about Snapchat, Spectacles and the future of augmented reality.
Having made his first splash in the world of B2B magazines, Ed Couchman now lives in the world of the digital; having worked at Facebook for half a decade, to recently become the “the face of the business” at Snap. He explains that, not only is Snapchat not dying: it is thriving, and in a way that is entirely unique from other platforms.
This, as Ed explains, is because Snapchat is not a social network. It forgoes the algorithmic for the hand-crafted; trades tenuous online connections for real ones; and erases your digital footprint leaving you with privacy.
Snapchat never died; it transformed.
Throughout this episode, Ed also talks about: Snap’s venture into augmented reality through Spectacles, the importance of giving back, and why the future is now.
This is Ed Couchman’s Rocket Fuel.
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