Louise Kettle is the editor for, ‘the mag that’s got your back,’ Shout Magazine.
From an admirer in her youth, to a writer as an adult, Louise Kettle worked her way up the magazine industry in a rather unorthodox fashion. At the end of her teenage years, Louise decided that she wasn’t ready for university, and so entered the world of fashion retail. She later became a sub-editor for DC Thomson’s Evening Telegraph, before landing her dream position at SHOUT.
Shout Magazine is unashamedly a “girly girl’s” magazine, with a main focus on fashion, beauty and celebrities, but with the ultimate goal to empower its readers. Louise theorises that the youth of today are fundamentally different post the advent of social media; elaborating that children have a deep concern for the environment, the future, and inclusivity.
Together, we discuss: the magazine marketplace, social media and brand values.
This is Louise Kettle’s Rocket Fuel.
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