Famously known for reinvigorating the O2 Arena; breathing new life into the Millennium Dome, Paul Samuels shares his Rocket Fuel.
Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.
Together, we discuss: branding, the “hardware” and “software” of events, and generational changes in youth culture.
This is Paul Samuels’ Rocket Fuel.
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