Description

Are you launching a new product or service? Do you want to know the ONE STEP that will make or break your sales?🤔

In this week's episode of the Sticky Note Marketing show, I'm revealing my CONVERSION EQUATION for Magnetic Marketing. This is the ONE THING that is missing 99% of the time in marketing messaging, and it's the one thing that will kill your sales.✨

I'll also be sharing some tips on how to use this equation to turn your next offer into a profit machine.

So what is this ONE STEP? It's the "What's In It For Me?" (WIIFM) for your audience.

When you're creating marketing messaging, you need to make sure that you're clearly articulating the benefits of your offer. What's in it for your audience? Why should they care?

If you don't clearly articulate the WIIFM, your audience will simply move on to the next offer.

So how do you use the WIIFM to create magnetic marketing?

Here are a few tips:

• Start by identifying your audience's pain points. What are they struggling with? What are their biggest challenges?
• Once you know their pain points, you can start to articulate the benefits of your offer. How will your offer solve their problems? How will it make their lives better?
• Be clear and concise. Don't beat around the bush. Get to the point and tell your audience what's in it for them.
• Use strong verbs and active voice. This will help to make your messaging more engaging and persuasive.
• Use testimonials and case studies. This is a great way to show your audience that your offer works.

Tune in to learn more about my CONVERSION EQUATION for Magnetic Marketing!

*********************************************

Mary Czarnecki has been a marketing professional since 2000. She has helped hundreds of businesses sell millions of dollars in products and services across numerous markets - from healthcare to consumer products to insurance to software. Mary is a top-rated faculty member with the Association of National Advertisers and has trained thousands of professional marketing teams, business leaders, and entrepreneurs. She is known in her industry as a creative, enthusiastic executive business coach & marketing strategist who brings out the best in both individuals and teams. Mary is an accomplished speaker and has been featured at global conferences, private trainings, and in virtual programs. Through her workshops and keynotes, she skillfully shares her decades of expertise in a way that inspires her audience to take action (without overwhelm). With her unique combination of perspectives - corporate professional, MBA, online entrepreneur, local business owner, and working parent - you will certainly walk away with new insights into “what’s working now” to grow a business and lead your team with confidence.

Hosted on Acast. See acast.com/privacy for more information.