Kailie Fagen is a Senior Account Executive at Global Results Communications responsible for media and client relations. During her time at GRC, Kailie has mentored junior staff, secured top-tier national and international media placements, and led client campaigns. Here, she discusses how she got into PR out of college and tips on writing a great press release.
Key Takeaways:
- How to get into PR out of college
- How to write a great pitch
- How to create media lists
Episode Timeline:
2:00 The perks of working for Taco Bell
4:05 How to get a job in PR right out of college
6:45 The importance of writing in PR
7:40 A journalist's take on pitches
10:40 The importance of finding a mentor
12:30 Media lists are all about quality
13:30 AI and the future of PR
15:00 Kailie's feature in the Daily Pilot
18:00 How to redirect clients
20:45 Kailie's family ties to Grocery Outlet
24:15 Tod's love of Grocery Outlet chicken
This episode’s guest:
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