Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.
Key Takeaways:
- How to prep authors for interviews
- How to promote books through TikTok
- How to connect books to current events
Episode Timeline:
0:00Introduction to Wild Bound PR and Julia Drake
1:30The journey from film to literary PR
4:00Successful Wildbound campaigns
6:00 The myth of inspiration
7:25Differences between traditional PR and publishing PR
8:50Creating conversations around books
10:30Preparing first-time authors for PR
13:35The success rates for book publishing
15:00The impact of social media on Book promotion
16:25The ins and outs of BookTok
19:45Client expectations vs. reality in publishing PR
22:05What sets Wildbound apart
24:30Julia's thought leadership philosophy
This episode’s guest:
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