Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His background as a journalist and senior media relations strategist led him to create The Salt Standard, a media training company. Here, Dan shares how he empowers people to share their stories with conviction and authenticity.
Key Takeaways:
- How to be more relatable in media appearances
- Dan's unique approach to media training
- How to express your authentic voice
- Media training basics
Episode Timeline:
2:00 Why is media training more important than ever?
4:30 The pandemic turned everyone into TV stars.
5:30 The importance of body language in media appearances
6:20 Common mistakes in interviews
7:50 Thinking about the audience
10:00 How Dan establishes trust with his clients
13:30 The value of authenticity
16:00 Tod's anecdote of authenticity
19:00 Has social media created bad habits that have bled over to traditional media spaces?
22:50 Why can't podcasters get to the point?
24:00 Dan's favorite success story
26:00 Where do you put your hands when you’re on TV?
28:00 How to stop saying "uhm"
This episode’s guest:
• Dan Kloeffler
• www.TheSalt Standard.com
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