Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.
Key Takeaways:
- Why credibility is crucial
- How AuthorPrime helps creators turn their work into books
- Brian's upcoming book "Credibility Marketing"
Episode Timeline:
1:45 The uncertainty of the current state of PR
3:30 AI uncertainty
5:30 The PR turnaround
6:45 Ways in which AI isn't cutting it
8:00 The volatility in the current economy
11:28 Brian explains AuthorPrime
14:45 The AuthorPrime process
18:00 Who is creating books from their content?
20:00 What is a false sense of credibility?
22:00 Brian's upcoming book
26:20 The biggest lesson Brian has learned from his podcast
This episode’s guest:
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