Alison Young is an independent qualified beauty therapist who returns to the podcast to share her insights from 35 years in the beauty industry. From being a hands-on therapist to the face of beauty on shopping TV and brands' secret weapon when developing products, there's not much she doesn't know.
In this conversation, Ali and I discuss:
- Why the customer always comes first.
- Why people in the public eye who have cosmetic tweakments and don’t declare it set an unrealistic expectation for what beauty products can do
- Why she hasn’t had any cosmetic procedures because she doesn’t want anything to skew the effects and therefore how good a product actually is
- How a shift in how we spoke about beauty a few years ago has allowed much more ‘good’ information to get out into the world but sadly has opened the doors to some ‘bad’ information.
- How beauty identities, ie, being someuse who uses clean beauty for example, allows you to be marketed to better but doesn’t actually mean you’re getting better skincare
- Why what works for someone else won’t necessarily work for you
- Why the biggest mistake a brand can make is forgetting about the customer and much much more…
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