The world of social media is somewhat of a minefield. A few years ago the term influencer didn't exist, let alone influencer marketing. So what really goes on behind the scenes? Is it just about free stuff and getting invited to cool events?Ryan Chipperfield from Bluechip Talent lifts the lid on the world of influencing and talks candidly about working with brands and potentially turning a hobby into a business. This is a must listen for all bloggers, influencers and brands who want to know what it's really like behind the scenes but make sure you have a notepad ready as there are plenty of tips and tricks.You can find Ryan over at @blue_chip_talent and more information on the Mum Network @mum_network you can find them at mumnetwork.com.au.
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