In this episode of Financial Planning for Canadian Business Owners, Jason Pereira, award-winning financial planner, university lecturer, and writer, interviews Christine Brunsden from Trusted Legacy. Christine helps her clients plan out more than just their finances, but how they want to be remembered!
Episode Highlights:
- 1:01 – Christine Brunsden introduces Trusted Legacy.
- 3:15 – Why do people put off their legacy and estate planning?
- 4:23 – Jason and Christine emphasize the importance of knowing what you are planning for.
- 7:17 – How does Christine start the legacy conversation with her clients?
- 10:00 – Christine shares her method for introducing philanthropic giving.
- 13:10 – What comes next when a client decides that they don’t want the government to get their money?
- 15:12 – What are Jason’s motivations for helping his clients?
- 17:40 – Christine defines what she really does for her clients.
- 19:44 – Jason discusses the ongoing pursuit of value for financial advisors.
- 21:17 – Christine dives into the underutilization of programs such as Alter Ego and Joint Partner Trust in Ontario.
- 25:27 – Jason and Christine discuss the benefits of setting a will for the beneficiaries.
- 28:22 – Christine is a huge proponent of a Letter of Wishes.
3 Key Points
- A lack of education on legacy and estate planning plays a large part in why people put those processes off.
- Jason’s mission as a financial planner is to help his clients get to the best versions of their lives. Many in the industry are fixers in this way.
- In Ontario, there is an underutilization of programs that provide legacy security such as Alter Ego and Joint Partner Trust.
Tweetable Quotes:
- “I always felt like there was something missing when I was in the banking world and I wanted to go deeper with people...there’s something more I could do.” – Christine Brunsden
- “If you can actually articulate what your legacy mission statement is, you probably show up every day and live it more intentionally.” – Christine Brunsden
- “I just define my career as about helping people live the fullest version of their lives. That is, to me, the purest version of financial planning.” – Jason Pereira
- “I try to educate along the way as well so that I actually teach them the reasoning behind things so that they feel comfort.” – Christine Brunsden
- “Be intentional about your planning...Make sure that it does fit your situation and that it is going to protect you and those that you care about.” – Christine Brunsden
Resources Mentioned:
Full Transcript
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