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Summary:

In this episode of Financial Planning for Canadian Business Owners, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Zak Goldman, Managing Partner of Sterling Park Financial Group in Toronto, Canada. Sterling Park is one of the more better-known high-end insurance operations in Canada. Zak and Jason discuss why business owners need to consider insurance and the key benefits of it. 


Episode Highlights: 

● 01:25: – Zak Goldman introduces himself and what he does. 

● 07:20: – Zak talks about some of the frustrations with the insurance Industry. 

● 09:44: – Sterling Park has seven people in their office which isn’t usual for an insurance firm. 

● 11:23: – Insurance will be a tool to do financial planning. 

● 14:26: – The vast majority of investment advisors are giving incorrect advice. 

● 15:24: – Why does insurance work? 

● 16:58: – Large tax bills often can’t be paid because the liquidity isn’t available. 

● 19:07: – What are some of the basic use cases for insurance for business owners? 

● 19:52: – The most common and easiest use of insurance is for a partnership. 

● 23:33: – Why is insurance and tax planning so important for when you die? 

● 27:30: – Insurance in a corporation is not to be used for an insured retirement plan. 

● 32:18: – Make sure whoever is doing your financial planning are doing comparisons. 

● 35:00: – Provide value to your client. 

● 38:26: – Insurance policies can be tax shelters while you are alive. 

● 41:08: – Corporate capital grows tax-free and at death gets paid out tax-free. 

● 43:30: – At Sterling Park, you can’t take the corporate asset and get a personal loan against it. 


3 Key Points 

1. The average insurance advisor in Canada is $37,000-$49,000 in gross income that they have to run their business out of. 

2. Insurance is a payment that happens on a periodic basis that leads to a much larger payment later on that is tax-free. 

3. Zak Goldman says that Insurance is benefitting two groups: widows and orphans. 


Tweetable Quotes: 

● “If we can open people’s eyes to insurance and not that cheesy, salesy way, but actually a factual number-based analysis. That’s why we do it and I think that’s why we have success in doing it.” – Zak Goldman 

● “This industry doesn’t hold itself up to the standards that it should. People do not have the expertise, the backgrounds, the letters behind their name.” – Zak Goldman 

● “Tax and mortality. Those are two things that make insurance work.” – Zak Goldman 


Resources Mentioned: 

● Facebook – Jason Pereira’s 

● LinkedIn – Jason Pereira’s 

● FintechImpact.co – Website

● jasonpereira.ca – Website

● Linkedin – Zak Goldman’s 

● Sterlingparkgrp.com – Website

● Linkedin – Sterling Park Financial Group


Full Transcript


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