In this episode of Financial Planning for Canadian Business Owners, Jason Pereira, award-winning financial planner, university lecturer, and writer, interviews John Vuong, Founder and Owner of Local SEO Search. John specializes in helping small businesses increase their revenue by increasing their digital visibility!
Episode Highlights:
- 1:06 – John Vuong introduces Local SEO Search.
- 2:00 – What does everyone need to know about increasing traffic to their website?
- 6:30 – How does a stale website affect user optimization?
- 8:27 – Jason discusses common misconceptions surround SEO.
- 9:06 – What is the next step after the production of great content?
- 10:00 – John and Jason break down the importance of having visibility across the internet.
- 13:00 – Jason and John discuss the need for visibility in different stages of business.
- 14:15 – John dives into amplification and what that means for your website.
- 16:31 – What are some of the methods that John focuses on for amplification?
- 19:00 – What kind of results are clients seeing and how does John measure those metrics?
- 20:47 – John discusses the SEO no-nos and the punishments that are handed out when you break the rules.
- 23:54 – John explains their new Impact Initiative to help small and medium-sized business owners.
3 Key Points
- Local SEO Search helps small and medium business owners increase their visibility online with the use of search engine optimization.
- Creating good content is all about answering the questions that your ideal customers are searching for.
- Press releases, link placement, and guest posts are the methods that John uses for website amplification.
Tweetable Quotes:
- “It starts off with having a good business but then it transitions into having a good website so that people understand what makes you different.” – John Vuong
- “When you start producing good, well–researched, in-depth answers to your customers’ queries, it’s going to allow you to be known as someone that knows your stuff.” – John Vuong
- “In today’s day and age, I feel a lot of the people that are looking at growing and increasing visibility and expanding need that digital presence.” – John Vuong
- “What we really focus on is helping the small and medium-sized business owners because they’ve been really impacted heavily during this pandemic.” – John Vuong
Resources Mentioned:
Transcript
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