In this show, Krista catches up with branding guru Shayne Mackay, who was her first and most influential mentor. Four years ago, when Krista was considering quitting her job and getting into marketing, she had a profound conversation with Shayne which changed the course of her life. As a successful, powerful woman in business with over 25 years of experience in marketing, advertising, and magazine publication, Shayne understands the importance of having a voice for the generations of women coming up behind her and she is happy to share her expertise and knowledge. She realizes that many people, particularly women, experience difficulty with putting a value on themselves and their services, and explains that the key to understanding your value lies in looking deeply, critically and objectively at yourself and really understanding what it is you bring to the table.
Her main advice for aspiring marketing professionals is to realize that each brand is unique and that a one-size fits all strategy will rarely be successful. In Shayne’s opinion, marketing is all about giving birth to a brand, bringing it to market and helping it grow, and she is looking forward to seeing how much the industry will evolve and change as it seeks to interact with consumers in a different way.
To learn more about Shayne's work visit www.bespokecreate.com/
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