David Sharkey is an English teacher turned consultant who helps business develop a sense of purpose through theming/ story telling. A large proportion of his work in now in the sports industry where he helps creative narratives and identities for high performing teams. An example of this is with Ronan O'Gara's, La Rochelle.
Show notes:
03:00 - The origin of storytelling
15:00 - How to relate storytelling into the performance sport area
19:00 - The definition of theming
25:00 - Theming in a sporting context
31:50 - How South Africa's 'bomb squad' is the gold standard when setting a narrative
35:00 - How Arteta is changing attitude toward the grind
37:30 - The key principles of theming
49:00 - Who is the best practitioner David has worked with and why?
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